Ethan’s experience has focused on helping companies grow. Most recently helping Carta and redefine metrics and processes to increase customer retention, he has also helped overhaul an education company’s sales strategy from a consumer-retail model to selling directly to schools increasing sales growth and product stickiness and becoming their primary channel for revenue growth, and many more.

Jonathan’s experience ranges from domestic and international business, often hired by investors to get work done in their enterprises. One recent project includes reviving a dead franchise in South America, leading to established leadership, processes, and new partnerships. Another involved leading partnerships between celebrity charitable foundations and an impact investing fund’s efforts leading to additional funds raised, more available investment tools, and a larger management fee to pay for fund operations.

Ancient Nordic Inspiration - Wayland the Smith

We believe in the power of a great name, and we wanted an exciting one that reflects our values. As major history nerds, we greatly enjoy Nordic and Germanic mythology. Wayland’s fame was for smithing the weapons and armor used by Beowulf to fight many famous battles, including slaying the giant Grendel.

We like Wayland’s role in ancient Nordic tales. He’s not the hero. He’s the one who makes the tools the heroes use. Like Wayland, we want to help you slay the giants in your path. We’re not successful by our own glory but the glory and success of those we serve. We think that’s how any great relationship should be, two parties working in tandem to accomplish a shared goal.

You are the hero of your own tale. We hope to smith the weapons and armor you need to conquer your battlefield.

Want to discuss possibilities?

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